Hands-on design leader and Senior Art Director with nearly 14 years of experience across Brazil, Australia, and Europe. Leads small creative teams while staying personally involved in the work, designing and producing campaigns across web, social, email, events, motion, and video. Most recently at Amazon Ads Brand Innovation Lab, building integrated brand experiences and scalable visual systems for global brands across Latin America and Canada. Works with generative AI tools (Midjourney, Runway, Firefly, Krea) alongside Figma and Adobe Creative, choosing the right tool for the best result. International advertising jury member at New York Festivals, MAD STARS, and AdForum PHNX