Brief
Financial scams are becoming increasingly common in Brazil, with criminals using different tactics to steal personal information and banking passwords. FEBRABAN wanted to raise awareness about these risks and encourage people to adopt safer habits when using banking services.
Insight
When it comes to financial scams, sometimes the simplest advice is the most powerful: stop and think before you act. We turned this message into #PodeSerGolpe, a campaign that uses humor, music, and a familiar face to make financial security more approachable, memorable, and easy to understand. The idea was to transform a serious warning into a simple message that people would remember whenever something seemed suspicious.
