Brief
Launching the new Pantene Bamboo Serum on Amazon Brazil, an anti-frizz serum inspired by Pantene Japan and Asian cosmetics, which are very successful in the country. The new Pantene Bamboo Serum controls frizz for up to 72 hours without weighing down the hair, thanks to its Melt Effect technology, which makes the product lighter to the touch.
Insight
Besides cosmetics, there's another thing from the East that's very successful in Brazil: drama series. And one of the biggest dramas for women in the country is frizzy hair. But thanks to the new Pantene Bamboo Serum, this problem doesn't become a drama.
